Advice on telling a story
from Mark Twain

The pause is an exceedingly important feature in any kind of story, and a frequently recurring feature, too.

It is a dainty thing, and delicate, and also uncertain and treacherous; for it must be exactly the right length - no more and no less - or it fails of its purpose and makes trouble.

If the pause is too short the impressive point is passed,

and if it’s too long, the audience have had time to divine that a surprise is intended - and then you can't surprise them, of course.   

ROGER says :  

taking a pause before an important word, preferably with a slight upward inflection, creates a sense of anticipation.

A pause is also important for

Don’t forget to . . . pause!Story Quote

A story is told

as much by silence

as by speech.

Susan Griffin